Courses
Course title:
Marketing in Education
Faculty:
Pedagogická fakulta
Department:
Katedra informačních a komunikačních technologií
Course code:
Credits:
5
Semester:
Winter / Summer
Level of study:
Mgr.
Format of study:
Practical classes 2 [Hours/Week]
Name of the lecturer:
Language:
English
ISCED F broad:
Annotation:
An absolvent of Marketing in Education Course acquires competencies for marketing management of schools, universities and non-profit organisations. A student will design an own marketing project. The project should contain a mission statement of the chosen institution, SWOT analysis of internal strengths and weaknesses and external opportunities and threats of this institution and design one activity of marketing management and communication of this institution.
