Profession Training in Secondary Schools - Graphic Design (KVV/AVEGD)

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Course description:

The aim of the course is to develop students' creative skills and provide a theoretical and practical grounding in graphics and graphic design. Students apply and enhance their abilities and skills in promotional graphics by working on authentic brochures, books, catalogues, publications for blind and partially sighted readers, etc. Participants acquire a knowledge of the advertising market, develop their skills in using computer programs, and learn to respond appropriately to client requirements. Students acquire knowledge and skills in art, marketing and advertising, learning about advertising and marketing campaigns, the graphic production of print materials, and other artistic and commercial activities.

Content:

  • 1.- 2. Development of theoretical and practical knowledge of graphics – print techniques (developing an understanding of the fundamental concepts and principles of graphics – original work, reproductions, free and applied graphics, printing, forms of print, print status, signing, print runs, print limits, etc.), introduction to creative experience of graphic techniques.
  • 3. – 4. Development of theoretical and practical knowledge of individual graphic techniques/processes and their characteristic features (planographics, relief, intaglio, porous) and their application in schools (including historical context).
  • 5. – 6. Development of practical creative experience via graphic studies using the basic print techniques (black and white relief and intaglio).
  • 7. – 8. Development of creative visual thinking and artistic expression via basic print techniques (black and white intaglio). Transforming seen images via intaglio (drypoint, etching) in black and white, using reduced graphic means – lines and cross-hatching – to transfer the key compositional components of a real-life motif to matrix form.
  • 9. – 10. Involvement in the implementation of promotional/advertising campaigns – graphic logos for posters, billboards.
  • 11. – 12. Production of brochures, books, catalogues, publications for blind and partially sighted readers. Development of creative imagination based on students' ideas and individual creativity.

Literature:

  • VIEJO, I. R. de, COHEN, J. Etched on the Memory. The presence of Rembrandt and the prints of Goya and Picasso. ISBN 90-66-11-72-22.
  • KREJČA, A. Grafické techniky. Praha : Aventinum, 1994. ISBN 80-7151-638-8.
  • ODEHNAL, A. Grafické techniky : dřevořez, dřevoryt, suchá jehla, čárový lept, prýskavý lept, protiskový lept, krajonová manýra, barevná grafika, měkký kryt, mezzotinta, mědirytina, akvatinta, rezerváž. Brno : Střední škola uměleckých řemesel, 1996. ISBN 80-902275-0-3.
  • BAUER, A. Grafika. Olomouc : Rubico, 1999. ISBN 80-85839-34-2.
  • ESCHER, M. C. Grafika a kresby. Köln : Benedikt Taschen, Praha : Slovary, 2003. ISBN 3-8228-2146-2.
  • WITTLICHOVÁ, J. Grafika české avantgardy 1907-1918. Praha : Národní galerie, 1991. ISBN 80-7035-025-3.
  • HOURA, M. Jak se dívat na grafiku. Praha : Státní pedagogické nakladatelství, 1971.
  • Various authors. Slovník světové kresby a grafiky. Praha : Odeon, 1997. ISBN 80-207-0550-3.
  • DUSONG, J. L., SIEGWART, F. Typografie: od slova k počítačům. Praha : Svojtka a Vašut, 1997. ISBN 80-7180-296-4.
  • BERÁNEK, P. 630 cm2. Mail-Art Ostrava 95/97 : Katalog výstav v letech 1995 a 1997. Ostrava : Galerie výtv. umění, 1997. ISBN 80-85091-47-X.

Updated: 02. 03. 2018